Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their future and lead the dignified life everyone deserves.

What is a Fairtrade Town and why work towards it?

Fairtrade is about bringing the farmer and the shopper closer together. It’s about putting people at the heart of trade. Becoming a Fairtrade Town sends a powerful to work and will directly benefit some of the world’s poorest farmers and workers through increasing awareness and sales of Fairtrade in your area. People power works and Fairtrade Towns have been essential in building support for Fairtrade across the UK. A study funded by the Economic and Social Research Council (ESRC)1 found that the most effective campaigns to encourage ethical shopping are those that take place at a collective level, such as the creation of Fairtrade Cities, rather than those that only target individual behaviour.

A Fairtrade Town is any community that:

  • supports Fairtrade and deepens understanding of the benefits Fairtrade brings
  • takes action by choosing Fairtrade products whenever possible and encourages others to do likewise
  • achieves and continues to take action on the five Fairtrade Town goals set by the Fairtrade Foundation.